Post by account_disabled on Jan 13, 2024 5:01:16 GMT
Cambridge Analytica reportedly knew what it was doing, but any company that accessed customer data such as contacts, call logs, and files could be unknowingly violating the privacy of its peers. Blame it on the app. Almost all major companies offer apps to their customers, and most apps access and collect customer data. Often, this includes peer data, which is collected even though the owner of the app may not have a direct relationship with the user's peers. Consider a typical scenario: John installs a Customer Club membership app on his smartphone. During this process, the app requests permission to access core services on its device, including Contacts. John agrees.
This opens a Pandora's box of potential problems. John has given a third party (the company that owns the app) access to not only his personal data, but also the personally identifiable information of hundreds of contacts saved on his phone. None of the people, including Rachel ( ), whose names, phone numbers, email addresses, photos and dates of birth were stored on John's phone, agreed to have their information shared with the company. They don’t know that they have fallen into the trap of relying on their peers for Email Lists Database privacy breaches. Company executives were probably no more aware of the privacy breaches built into their apps than John and his contacts were. However, this could cost them dearly. Under the EU's General.
Data Protection Regulation, any company that fails to respect EU citizens' sovereignty over their personal data can be fined up to euros in annual global revenue or , whichever is greater. About the author Bernadette Kamleitner is Professor of Marketing and Director of the Institute of Marketing and Consumer Research at the University of Economics and Business in Vienna. Vincent Mitchell ( ) is Professor of Marketing and Head of the Department at the University of Sydney Business School. is Professor of Marketing at L'Oréal and Deputy Dean of Research at the University of Oxford.
This opens a Pandora's box of potential problems. John has given a third party (the company that owns the app) access to not only his personal data, but also the personally identifiable information of hundreds of contacts saved on his phone. None of the people, including Rachel ( ), whose names, phone numbers, email addresses, photos and dates of birth were stored on John's phone, agreed to have their information shared with the company. They don’t know that they have fallen into the trap of relying on their peers for Email Lists Database privacy breaches. Company executives were probably no more aware of the privacy breaches built into their apps than John and his contacts were. However, this could cost them dearly. Under the EU's General.
Data Protection Regulation, any company that fails to respect EU citizens' sovereignty over their personal data can be fined up to euros in annual global revenue or , whichever is greater. About the author Bernadette Kamleitner is Professor of Marketing and Director of the Institute of Marketing and Consumer Research at the University of Economics and Business in Vienna. Vincent Mitchell ( ) is Professor of Marketing and Head of the Department at the University of Sydney Business School. is Professor of Marketing at L'Oréal and Deputy Dean of Research at the University of Oxford.